Madison Choi
Marketing Projects
Women's Empowerment Panel
During Women's History Month, I organized and managed the Warner Music Group (WMG)'s Women's Empowerment Panel. In organizing the event, I used various marketing and promotional strategies such as bringing on 300 Entertainment artists Bailey Brian and Nova Miller to speak at our panel because their image of uplifting women through music aligned well with our event's mission and delegating tasks across the various contributing parties involved with the event.
Saweetie's ICY University x WMU
I worked on a series of social media content to promote Saweetie's "ICY" brand. Each episode of the campaign featured a lesson on Saweetie's interests such as cooking, fashion, and her viral song "Tap In" TikTok dance. To help fans learn and participate in her TikTok dance trend for "Tap In", I collaborated with other WMU representatives to film a dance tutorial. Our campaign's content generated over 138k views in a week on Instagram and TikTok.
PokerGO Spark AR Filter
AAPI Stories: Experiences in the Music Industry as an Asian American
As a member of the AAPI community, I have seen the struggles that members of the community faced in the music industry and to address this, I organized an event to encourage a discussion to highlight the lack of representation and obstacles faced by Asian Americans in the music industry. I invited various AAPI artists, content creators, and music business professionals to discuss their experiences breaking into the music industry to encourage and support others who are considering entering or currently working in the industry.
Hayley Kiyoko's Hue Fragrance
In collaboration with the Warner Music Artist Services team (now Warner Music X), I promoted Hayley Kiyoko's fragrance launch by creating social media ad content. To showcase the new fragrance, I put on my influencer cap to accentuate the fragrance's bright, rosy scent by dressing up Hayley Kiyoko's Hue fragrance wristband and merch.
I led the creative direction of PokerGO's AR filters to encourage poker fans to visit the new PokerGO Studio at the Aria Resort. To increase social media engagement, I designed filters that immerse users in the PokerGO Studio through augmented reality effects.
99 Neighbor's College Cypher
I hosted a virtual live cypher with WMG group 99 Neighbors, in which I co-hosted the Q&A with 99 Neighbors, emcee'd the cypher, found participants, and managed the logistics of the event. For the event, I used various marketing strategies to promote 99 Neighbor's new singles and most popular songs to a wider audience, particularly the college hip-hip loving demographic.
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