I worked on a series of social media content to promote Saweetie's "ICY" brand. Each episode of the campaign features a lesson on Saweetie's interests such as cooking, fashion, and her viral song "Tap In" TikTok dance. To help fans learn and participate in her TikTok dance trend for "Tap In", I collaborated with other WMU representatives to film a dance tutorial. At the end of the campaign, Saweetie even surprised a  business class at the University of Michigan as a guest lecturer to share her classroom knowledge from USC to real-world experience of running her ICY brand from her music to fashion collaborations.