Madison Choi

New York

I am a recent graduate of NYU Steinhardt's Class of 2022 with a Bachelor of Science in Media, Culture, & Communication and a minor in Business of Entertainment, Media, and Technology. During my internships at Warner Music Group, Warner Chappell Music, and PokerGO, I developed a strong passion for marketing and brand partnerships. It gave me the opportunity to be creative in the business side of the industry. While organizing marketing campaigns and hosting events for up-and-coming and charting artists, I was able to see how creating unique campaigns for our client improved their engagement with fans. Events, such as the Women's Empowerment Panel and AAPI Experiences in the Music Industry, showed me how rewarding these events could be at giving people a greater platform to speak up and relate to their fans. At Warner Chappell Music, I also assisted in fostering brand partnerships with global companies, such as Meta, Peloton, Nike, and Bacardi for their annual songwriting camp. Working cross-functionally with different teams to make these campaigns successful also helped me develop strong leadership skills while learning how to mediate/share my vision and drive a campaign to success. By working on both the creative and analytical side of the entertainment industry, I learned how to create strong brand identities to the client's targeted audience through unique strategies. 

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Please browse my Portfolio to view the projects I worked on. If you have any questions or would like to request my resume, you can reach me through the contact page.